The Power of Gratitude
Think about the last time someone really genuinely thanked you for something. Made you feel pretty good, didn’t it? We express thanks all the time to our family, our friends, our employees, and our clients. But how often, especially in our business, do we really show our gratitude. Gratitude in business is often overlooked, but […]
Partner Up to Grow Your Clientele
As children, our parents always encouraged us to make friends. It wasn’t always easy, since society is complicated and not everyone gets along famously, but, over time, we ended up with quite a posse. Grade school through high school, many of us were friends through the travails of childhood, adolescence, then young adulthood. Having a […]
What Will You Do In 2015?
We’ve all been there. It’s Friday afternoon and suddenly you realize that the end of next week is the start of the Valentine’s or Mother’s Day season and you’ve been too busy to plan anything yet. So you spend the next several hours rushing to prepare some sort of promotion or special, creating stress for […]
Sometimes Credibility Comes From Outside
Fortunately for the spa and salon industry, many people fully understand the benefits and enjoyment around receiving regular massages, facials, manis/pedis, and hair treatments. These people have either learned from friends in the know, or simply appreciate the value of care delivered in serene, well-designed settings by professional practitioners. There are some out there, though, […]
‘Tis The Season (Almost) ~ Are You Ready?
Yes, I know. The kids just went back to school and football season just started. It’s still warm outside and Halloween isn’t even here yet. But the holidays – they are looming on the horizon. And NOW is the time to start thinking about them. The holidays are a busy time for everyone. Not only […]
Celebrate Your Clientele!
Marketing your spa, salon, massage therapy or esthetics practice requires a very clear picture of your ideal target. Painting a picture of that target means listening to your clientele and remembering (noting) key points about them. These points provide marketing opportunities, and will further strengthen your relationships which engender client loyalty, which in turn helps […]
Creating Effective Mission & Vision Statements
Mission and vision statements are important parts of any strategic business plan. They not only provide a sense of purpose and direction for your business and your employees, but can help guide decisions about your business’ future. These statements talk about where your business is now, what makes it distinct, and where it aspires to […]